The final and most difficult phase of the process is PROMOTION. Promotion is difficult because of the changing landscape of marketing in our day. Effective means of getting the word out about a book are often too expensive to consider for most authors. Social media has not proven to be the solution to marketing for the masses, and the competition is fierce. Burkhart Books provides a practical tool called PROMOTools which presents over two dozen ways to promote a book that cost nothing. We recommend that no money be spent on promotion because it has not proven to be effective. Word of mouth and networking are still the most affordable and effective ways to let people know about a book. Burkhart Book works with authors to develop a promotional strategy for their book. Click on this link to download a copy of the PROMOTools file.